On Tuesday, shortly after Google concluded its Google+ event, it was revealed the Google+ team was going to start rolling out the option for users to create a custom Google+ URL that points directly to his or her profile.
In order to qualify for a custom URL you'll need to meet three requirements, which I suspect anyone who is using Google+ at all will meet.
You'll need to have a profile photo, at least 10 followers and an account over 30 days old. Simple enough. Google+ pages for both local and non-local organizations will each have to meet different criteria in order to gain a custom URL.
Once you meet the requirements you'll need to wait, patiently, until the feature is rolled out to your account. As Google has been doing for a while now, this is a staged rollout and should take a few days to complete.
The good news is when your account is ready, you'll receive an e-mail asking you to claim your Google+ URL. Google automatically reserves one for you based on your name. Another way to check if your account is ready is to visit your profile page and look for a banner across the top asking you to confirm your vanity URL (as seen at the top of this post).
Once you begin the process of verifying your URL, you will have the option to request a different one, should you not want to use what Google has saved for you. Google does require you to submit your request, complete with a valid reason for the change. After you've submitted the request Google will review it and a couple of days later let you know if it's approved, or if you need to make any changes.
After accepting your URL, along with the terms and conditions, your URL is set in stone. Now you can point friends, family members, job recruiters and anyone else who might want to view your Google+ profile directly to it by giving them Google.com/+yourusername.