Google Now can be used to track your favorite sports teams quickly and easily. Until recently, college football teams weren't supported in Google Now, but with the college football season upon us, the folks over at Droid Life have discovered that you can now add NCAA football teams.
To add your favorite college football team to Google Now for Android, go to Menu > Settings > My Stuff > Sports. In iOS, go to Menu > Settings > Sports > Teams. Tap on "Add team" and search for your team. If your team is listed more than once, be sure to select the one with the football icon next to it, unless you want to follow the basketball team, too.
Keep in mind that cards for your team probably won't show up until the season actually starts. If you haven't used sports cards in Google Now before, try adding your local baseball team to see what they look like.