Over the weekend, The Wall Street Journal reported that Yahoo had internally announced a licensing partnership with Yelp to incorporate the company's local business listings and reviews into Yahoo's search engine.
The deal -- specifics of which are still unclear -- seems to outsource Yahoo's local search efforts to Yelp. In the past, Yahoo has had its internal teams get local business information from third-party feeds and clean up the data to incorporate it into Yahoo's search results.
The licensing-deal route is a familiar one for Yahoo. CEO Marissa Mayer had previously called Yahoo a very … Read more