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Kia hamsters roll into a new ad campaign

Those hip hamsters of soul are back in a new ad campaign featuring "Party Rock Anthem," by the electro-pop group LMFAO.

The Kia hamsters have rolled through suburban neighborhoods and urban streets and are now in a dark, video game-inspired world to "Share Some Soul," in a new ad campaign.

The new campaign will feature 30- and 60-second TV spots as well as in-cinema, digital, and social media elements, Kia said in a statement.

The 60-second spot, available now on YouTube (check it out after the jump), will make its television debut on August 28 during … Read more