Yahoo's big lean into content to fuel growth
One of perennial questions about Yahoo has been, "What is Yahoo." As the pioneering Web brand slid downward, rebuffed Microsoft's generous acquisition offer and was overshadowed by the likes of Google, Facebook, Twitter and Amazon, the question morphed into "Is the beleaguered Yahoo going to fade away?"
Marissa Mayer, the fifth Yahoo CEO in five years, seems to have a clear view of what Yahoo is, and a plan remove the word "beleaguered" as an adjective preceding its name.
The stock price is up over 70 percent since Mayer took over in … Read more