steelers

Millions of sports fans gathered around the TV yesterday to watch the "Big Game," and it's hard to believe that another Puppy Bowl has come and gone. Just kidding, if there's one thing we learned from Super Bowl XLV, it's that brand endorsements are ruining the illusion for celebrities like Eminem and Kim Kardashian who would have us believe that they drive Chrysler minivans and wear Skechers Shapeups.

We're wrapping up the winners and losers of the Super Bowl on today's episode of The 404 Podcast, and the winner for lowest blow is a tie between Groupon and Christina Aguilera.

Groupon took a page from Kenneth Cole PR (context) and pulled a "too soon" with an ad exploiting the tragedy in Tibet, while Christina Aguilera changed the lyrics to the National Anthem into a song about vampires squeezing juice from citrus fruits.

I'll leave it to Jeff to do his own reaming on the Black Eyed Peas half-time show before we move onto the most important part of the game: the commercials!

We all agree that for better or worse, this year's commercials stood out from years past, and our favorites include Volkswagen's Darth Vader spoof, Chevy's Camaro ad featuring Bumblebee from the "Transformers," and Doritos and Bud Light touched our hearts with animals doing human things.

There were also a ton of movie trailers that blew up our skirt, so tune into today's show to hear more of our thoughts on "Super 8," "Captain America," the Lingerie Bowl, and Angry Birds in real life!

ARLINGTON, Texas--NFL teams including the Dallas Cowboys could soon be abandoning their traditional paper playbooks and game-day printouts of plays in favor of iPads or other tablets.

Pete Walsh, head of technology for the Cowboys, said his team and at least a "couple" of others are currently considering abandoning their playbooks in favor of iPads, a move they feel could save them as much as 5,000 pages of paper printouts per game.

Walsh explained this potential philosophical and technological shift to CNET during a discussion about Cowboys Stadium technology at Super Bowl Media Day here Tuesday. The … Read more

There are some who believe American football would be nothing without Vegas.

And the folks in Vegas seem a little unsure who might win Sunday's football game between Green Bay and Pittsburgh. The line is tight and the professionals are sweating in the Bellagio Sports Book.

Fortunately, the Web has allegedly been a foolproof indicator recently of which team will clutch the Vince Lombardi trophy and try not to say "F*** yeah!!" as did San Francisco's Tim Lincecum when his team won the World Series.

The folks at Infegy, which appears to be a sort of … Read more

ARLINGTON, Texas--In my role as a reporter, I've had the good fortune to visit a number of control and/or command centers, such as those running a massive radio telescope, a nuclear submarine, a national laser fusion facility, and several others.

For anyone who remembers the Matthew Broderick vehicle "War Games," the bar for what a control room looks like is high: massive screens, dozens of workstations, long tables, and people moving around everywhere. But in the commodity PC era, that kind of room is mostly long gone. While I've seen NASA control centers that approach … Read more

A Washington Post sports columnist was suspended for a month on Tuesday after the newspaper concluded that he was too cavalier with the publication's reputation when he intentionally used his Twitter account to plant a false story.

Mike Wise, a well-known columnist at The New York Times before moving to the Post in 2004, was out to illustrate how sloppy sports journalism has become in the age of shoot-first blogging and social networking. On Monday, he posted to Twitter this message: "Roethlisberger will get five games, I'm told."

He was referring to Ben Roethlisberger, quarterback for … Read more

LATROBE, Pa.--When you're driving randomly across Pennsylvania and fate hands you a chance to visit the training camp of the Pittsburgh Steelers, you don't stop to consider whether you've got the time.

That was my conclusion Sunday as I was driving east on U.S. Route 30 on an all-day trek toward Gettysburg. These are the last days of my six-week Road Trip 2010 project, and I'm making my way back to Washington, D.C., to fly home.

In my book, the last few days of driving had better have the least amount of time … Read more

Correction: This post initially misstated the company providing the tracking technology being used to provide security and safety for NFL personnel. The company is US Fleet Tracking.

At its core, football represents the polar opposite of technology: A bunch of large men run around a field, battling for position and the control of a small pigskin ball.

Of course, the production of an actual NFL game requires lots of technology--from the headsets coaches use to communicate, to the computers used to calculate statistics to the HD cameras that record the contest for the viewing audience.

When it comes to the … Read more