Do you pay more for sponsored products that pop up in a Google search?
That's the contention of the Financial Times, which recently ran an analysis of various products that show up among Google search results. Five out of every six items that appeared in the sponsored items section were more expensive than those those hidden deeper in the results, according to the newspaper. And on average, the sponsored products were 34 percent higher.
The study focused on Google's US site. A total of 25 product types were picked at random, including electronic devices, household items, and toys. … Read more