Google wants to assure advertisers -- who help float its revenue boat -- that their ads are actually reaching their target audiences. To further that mission, it said Friday, it has acquired a company called Spider.io.
Spider.io, which was founded just three years ago, provides a fraud-fighting service aimed at ensuring the accuracy of advertising metrics. Google didn't disclose the terms of the deal, but said that it plans to integrate Spider.io's service into Google's display and video ads immediately. Google will then build out Spider.io's platform to improve the general understanding … Read more