sleekbook

I've been thinking about HP's announcement of its new ultrabooks and "sleekbooks" all day today, because I've had to explain the lineup of products to several people. The idea's simple, really: Intel processor-equipped thin laptops get to be called ultrabooks because that's Intel's marketing term, while non-Intel processors (aka, AMD) in a similar chassis have to be called something else. Like, say, Sleekbook.

However, it opens a big can of worms.… Read more

In today's show, Google takes us for a spin, ultrabooks are no longer ultra-pricey, and the iPad isn't just for humans anymore:

Hewlett-Packard announced several new thin and light laptops under the Envy brand. Some are officially called ultrabooks, equiped with Intel's latest Ivy Bridge processors, while less-expensive ones are called sleekbooks. But regardless of the different labels, it means high-quality thin and light laptops are moving into the $600 to $700 price range. (There's even a rumor that the MacBook Air -- the computer that kickstarted the ultrabook craze -- will drop its price to $… Read more

Intel's upcoming Ivy Bridge processors are causing a ripple effect in the lineups of laptops everywhere, and HP's freshly unveiled series of ultrabooks, "sleekbooks," and professional slim laptops reveals that thin's spreading beyond ultrabooks.

Of particular interest is the fact that HP's consumer line of ultrabooks is falling entirely into the Envy brand, which was previously exclusive to higher-priced laptops optimized for Beats Audio.

Call them fauxtrabooks, call them sleekbooks, call them ultrathins: these new 14- and 15-inch ultrabooks along with AMD-powered ultrabooklike laptops are bound to create some consumer confusion. But, based on limited time with these systems, they're also likely to make a lot of people happy: these thin laptops are actually impressively affordable. Let's hope it's a trend. … Read more