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So where will people shop today that isn't Amazon?

Today is expected to be one of the biggest days ever for online shopping, but where will people be making some of their purchases may be surprising.

According to Deepfield, which provides technology to track and analyze network performance, some of the top Internet retailers are the usual suspects, like Amazon, while some others, such as Shopify, are more unexpected.

The company conducted a large-scale study of online shopping infrastructure over the past several months, using data from its ongoing study of Internet backbone traffic.

What it has found is that Amazon, of course, dominates Internet retail. About 14 percent … Read more

Shopify rolls out search network, API

Shopify, which serves up do-it-yourself sales pages to sell your all sorts of items (including your junk, as Rafe experimented with in his hands-on) launched an interesting new feature this week called Marketplace. It links up people's Shopify stores to a central index that can be searched, sorted, and browsed by anyone and everyone. Owners of each Shopify store must opt-in to the program to be included, in the hopes of selling an item, or being discovered through the centralized directory. Shopify is also releasing an API in the coming weeks that will let developers tap into the new … Read more