Tim Cook let his gut make decision on Apple job in '98
Despite Tim Cook's own analysis and the advice of his friends, the Apple chief executive let his gut make the final decision 15 years ago on whether to take a job at the then-struggling Mac maker.
Cook, who joined Apple in 1998 as a senior vice president of worldwide operations, revealed his thinking on the matter during an onstage interview in April at his alma mater, the Fuqua School of Business at Duke University. Even though he considers himself an analytical engineer at heart, he said he often trusts his intuition for important decisions, calling his Apple decision "… Read more
