real-time web

Frogger Fifth Ave. dodges real-time traffic

Frogger was a popular arcade game that had kids hooked in the 1980s. Now, with a little help from advertising creative director Tyler DeAngelo, the game takes on the world in real time.

DeAngelo used a Webcam to record traffic in real time on New York's busy Fifth Avenue. He wrote code that corresponded with the position of cars and turned it into live, streaming data. That means the frog in the game dodges cars as they make their way through New York traffic.

After the game was finished, it was installed in a real arcade cabinet. The game was then placed on the sidewalk along Fifth Avenue in New York and played in real time. … Read more

"The people have tweeted": the Trident Layers ad

A full-page ad in USA Today and in the New York Times marks the next chapter of the never-ending “the conversation is your brand” saga. Trident, the chewing gum maker, bought the placements, and instead of using them to promote its latest product (Trident Layers) with the usual mix of emotionally resonant narrative, sharp copy, and persuasive imagery, it chose to feature select tweets about the product under the tagline “The people have Tweeted."

Trident says that the ten tweets featured were discovered by the Trident team using Twitter Search, and that they used Twitter to contact each party … Read more

Forrester: Adaptive branding and the new four P's of marketing

Forrester is about to release a new report on “Adaptive Brand Marketing: Rethinking Your Approach to Branding in the Digital Age,” in which it proposes replacing “brand managers” with “brand advocates.” Advertising Age provides a sneak peek at the ‘new 4 Ps of Marketing’ presented in the report: permission, proximity, perception, and participation. Other core elements include: “embracing an expanded role for consumer intelligence, focusing on strategic brand platforms, and empowering a federated organization."

A fervent advocate of marketing as a cross-organizational catalyst for change myself, I wholeheartedly agree with BBH Labs which believes the Forrester report points to … Read more