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How BlackBerry is fixing its once 'broken' brand

ORLANDO, Fla. -- When Frank Boulben joined BlackBerry a year ago as its chief marketing officer, he found a company whose reputation with the public was in shambles.

To make matters worse, its marketing strategy was in complete disarray. Each country or region had their own version of a BlackBerry campaign, complete with different agencies and creative processes. Even within the same region, campaigns would change from quarter to quarter with little lasting effect.

"There were a lot of broken pieces," Boulben recalled during his keynote presentation at the company's BlackBerry Live conference on Tuesday.

Getting BlackBerry'… Read more

BlackBerry regains some lost market share in Canada

BlackBerry has managed to regain some lost market share in its home country of Canada.

In a research note to investors on Thursday, Raymond James analyst Tavis McCourt reported that while BlackBerry's market share was just 6 percent in Canada in the fourth quarter of 2012, it jumped to 13.5 percent in the first quarter of 2013. The analyst believes that there was some excitement that cropped up around BlackBerry's latest handsets, the Z10 and Q10, which helped spur the change.

Still, BlackBerry is still far behind where it once was. According to McCourt, BlackBerry had a … Read more

BlackBerry Messenger jumps to iPhone, Android

CNET Update busts out the Breakout:

Lots of news around BlackBerry in today's roundup. Not only is BlackBerry expanding the popular Messenger service as an app for Android and iOS, but it also is giving Messenger a social-media twist with BBM Channels.

BlackBerry keyboard fans in the U.S. are finally able to own the Q10 this summer when it arrives at T-Mobile, Verzion and Sprint. (Get the full Q10 review here.) Considering the phone was unveiled at the end of January, BlackBerry fans in the U.S. have had to wait awhile for any availability details. But as … Read more

BlackBerry Q10 lands at Verizon, T-Mobile, Sprint this summer

Keyboard fans looking for their BlackBerry Q10 this summer will have their pick of three carriers: Sprint, T-Mobile, and Verizon.

Verizon will kick off Q10 sales with a preorder in the coming weeks, and will sell the Q10 in June.

T-Mobile has also committed to a June time frame, adding that business customers can get the smartphone for a wholesale price of $119.99 "with qualifying plans." T-Mobile's regular customers will be able to pick up the device for $99.99 down, topped by $20 a month for the next two years. That's a total of $… Read more

Why BlackBerry needs a budget BB10 phone ASAP

BlackBerry's next phone announcement doesn't have to be big or flashy. It just needs to be affordable.

With the BlackBerry Z10 and Q10, the company has shown it can make a competitive smartphone. Now it needs a budget-friendly version that it can market to the regions of the world that have shown the most growth over the last few years.

"I think a low-cost phone is critical," said Maribel Lopez, an analyst at Lopez Research. BlackBerry "can still gain traction in emerging markets."

That could come as early as Tuesday, when BlackBerry kicks off … Read more

How to edit application permissions on BlackBerry 10

The first time you install a BlackBerry 10 app you're required to approve or deny the app access to various types of information on your device. For example, the Foursquare app requires permission to access your location (among other things) in order to find nearby venues. While other apps may request permission to access your photos, music or connect to BBM.

Denying an app permission to one of the requested categories is a good way to protect your personal data, but should you mistakenly deny an app permission, you'll need to know where to go to edit these … Read more

BlackBerry's Q10 selling well in Canada, U.K.

BlackBerry's Q10, which features a QWERTY keyboard and operating system BlackBerry 10, has had a strong showing in the U.K. and Canada, according to one analyst.

According to Reuters, which obtained a note from Jefferies analyst Peter Misek, checks across the U.K. and Canada "indicate broad sellouts with generally limited stock otherwise."

"Based on our store checks, the BlackBerry Q10 has been selling extremely well and has been sold out or seeing limited availability in Toronto and across the U.K.," Misek said.

The BlackBerry Q10 launched earlier this week in the U.… Read more

BlackBerry 10 wins Pentagon's security approval

BlackBerry 10 devices have succeeded in passing the rigorous U.S. Department of Defense security requirements, according to Reuters. The agency approved on Thursday the company's entire line of devices running on its new operating system, which includes BlackBerry Z10 and Q10 smartphones, and BlackBerry PlayBook tablets.

BlackBerry, Apple, and Samsung have all recently been in the running to get security approval for their newest devices to be used by the Department of Defense's some 3 million employees. BlackBerry is now the first to get approval. It's expected that both Apple and Samsung will also get authorizationRead more

Blaq is the best Twitter app for BlackBerry 10

The official Twitter app that came pre-installed on your BlackBerry 10 device gets the job done, but it's missing a lot of features. Instead of waiting for Twitter to make improvements and add functionality to the app, do yourself a favor and download Blaq.

BlackBerry fans will recognize the name of the app, as it has been available on legacy BlackBerry devices as well as the PlayBook.

Currently listed at $2.99 in BlackBerry World, Blaq is compatible with both the Z10 and Q10.

You'll find Twitter streaming support, the ability to mute keywords and clients, BBM integration, … Read more

How to securely erase a BlackBerry 10 device

Let's face it: BlackBerry 10 isn't going to be for everyone. There are going to be people who have purchased a Z10 only to find out it's not the device for them, and some people might find that they prefer the Q10, which launches soon.

As such, you're going to want to securely wipe all of your information from the device. With just a few taps you'll be able to secure your data, ensuring it doesn't end up in the wrong hands.

Before wiping your device, it's a good idea to use BlackBerry LinkRead more