"This is getting too weird for me."
These are words you never expected to hear coming from the mouth of Tim Burton.
Yet Samsung, which these days leaves no competitive joke unturned and no Hollywood star untapped, delivered precisely that during the Oscars broadcast.
The ad, released by Samsung a little while before the show, features Burton playing a director delighted to be turning the "Unicorn Apocalypse" game into a movie.
In this context, "delighted" takes on a very idiosyncratic form.
We begin by hearing that another Samsung endorser, LeBron James, is addicted to &… Read more