The technology industry has many virtues. creativity in naming is not always one of them.
Some of the industry's biggest brands are also the blandest. "Microsoft" is just "microcomputer" and "software" squished together. Intel? "INTegrated ELectronics."
And even when we do come up with somewhat creative names, like Google, they're a mistake.
So perhaps it's not surprising that two of the biggest trends in computing--open-source software and cloud computing--have been accompanied by some of the most staid company naming conventions ever.
For open source, it became de rigueur to … Read more