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life360

Some app makers hope to scare the hell out of you

Today is Halloween and parents are getting bombarded with messages that their kids are at risk. So is CNET News.

"One night every year, parents let their guard down in the U.S. and allow their children to wander the streets of town for hours in the dark," begins a pitch from a location-based app maker to CNET News. "The reality is that every 40 seconds someone's son or daughter is reported missing, totaling 800,000 missing children in the United States each year."

These stats are scary, for sure. They're also misleading* and … Read more

Life360 turns your smartphone into a lifeline

A few months ago, Tessa Hulls ventured on a cross-country bike trip from San Diego to the East Coast after breaking up with her boyfriend. Hulls is still peddling away on her solo ride, but her family has, in a sense, joined her. She's attached a GPS locator to her pink and white bike and downloaded an iPhone app called Life360 so her family can see her location in real time, whenever they want to.

A couple of days ago, her brother Chris Hulls was curious about his sister's whereabouts, so he clicked on the Life360 app on his iPhone. She was in Connecticut.

Until now, subscribers needed an Android device or iPhone to use the mobile security service. Last week, however, Life360 opened up its service to non-smartphone users and customers subscribing to all carriers except MetroPCS, as a way to tap into a bigger market of consumers.

"For smartphones, we get your location through a mix of GPS, cell triangulation, and Wi-Fi data. We save that on our server and share it with your family members," said Chris Hulls, who also happens to be Life360's co-founder. "For non-smartphones, we do the same thing, but instead of getting the location from our app, we get it from the carriers directly." … Read more