Virtual worlds at UTR: social networks, or experiments?
Wrapping up the group presentations at Under the Radar's Entertainment & Media conference is the virtual worlds group. Only two of these companies (Doppleganger and Kaneva) offer what most would consider "virtual worlds" or a replacement for real life interaction with others. The other two consist of user avatars, and a video gaming platform.
Doppleganger is a 3-D world similar to Second Life. It survives through a mix of micropayments, and partnerships with various companies who want branded areas and appearances for celebrities, movies, and music. We checked it out a few weeks ago and came away … Read more