'Elf Yourself' returns with Facebook and Twitter power
It's that time of year again, when you trawl the Web for unflattering mugshots of your boss to embed on the bodies of dancing elves with the "Elf Yourself" holiday card promotion, going live for the fourth consecutive year on Tuesday. They're the brainchild of OfficeMax, which teams up annually with online animation shop JibJab to bring forth what might be the most successful social-media marketing campaign that the Web has yet seen.
Last year, a total of 35 million "Elf Yourself" cards were sent, and OfficeMax says that since it launched in 2006, … Read more