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hypertargeting

MySpace program targets small advertisers

MySpace has unveiled "MyAds," an advertising technology focused on small businesses and individuals rather than the huge brand advertisers that the News Corp.-owned social network is best known for. It's a platform in which an advertiser can allocate exactly how much to spend--between $25 ad $10,000--and target its audience using the HyperTargeting system that MySpace debuted just under a year ago.

With HyperTargeting, MySpace says that there are more than 1,100 specific ways to target an ad based on geography, demographics, interests, and other information sourced from public profile data. Advertisers can then keep … Read more

MySpace moving away from user spam with apps platform

SAN FRANCISCO, CA--MySpace might have gotten a stigma for its advertising and user spam, but the company is hoping to get a fresh start with its developer platform.

Jim Benedetto, vice president of technology for MySpace, discussed the company's current developer strategy with a group of 250 social application developers, entrepreneurs, and members of the press at the Snap Summit in downtown San Francisco. Benedetto didn't go into detail about this morning's announcement of the OpenSocial Alliance, and instead provided an overview of the development platform, including details about the upcoming integration of the MySpace's hypertargeting ad network.… Read more

MySpace gets 'Hyper' with targeted ads

MySpace.com, a high-profile player in Google's new OpenSocial developer project, isn't willing to let Facebook get away with stealing the week's big advertising headlines.

The News Corp.-owned social-networking site announced Monday morning that it has completed the first phase of a new advertising program it calls "HyperTargeting," which uses the information that members put in their profiles to serve up ads they might actually want to see.

MySpace initially began its HyperTargeting program in July, dividing its users into groups of "enthusiasts" in 10 categories (music, movies, personal finance, gaming, consumer … Read more