Twitter has acquired social-media analytics startup Hotspots.io for an undisclosed price, the companies confirmed today.
The company, which touts itself as delivering "social media intelligence you actually use," appears to still be in beta mode and its Web site lacks much in the way of product details. However, there is demo of data collected during the Super Bowl measuring social-media interaction with TV ads.
Hotspots.io said in a statement posted to its Web site that it would be joining Twitter's revenue engineering team:
We're incredibly excited to announce that Twitter has acquired the Hotspots.… Read more