Heavy, a niche video content company focused on the "dude" demographic, is slimming down.
The company said Wednesday it will spin off Husky Media, its video advertising platform, into a separate company. It'll remain under Heavy's oversight alongside the Heavy.com portal, but will be run by a different team.
Husky Media operates a technology called Video-Skin, which lets bloggers and other publishers "wrap" any video player in Husky ads and then pull in revenue. Husky also runs a Video Guide that offers publishers a library of video content in exchange for splitting ad … Read more