flipshare

With many electronics makers looking to replicate the success of the Flip video camera, the company behind it, Cisco, is looking for a new way to stand out.

Since the Flip's debut in 2007, a parade of similar sub-$200 camcorders, from far more established names have followed, including those from Sony, Samsung, Kodak, Creative, Toshiba, and others. Now the Flip folks are mixing it up a bit.

Instead of readying an updated camera for the holidays, the newest product isn't a camera at all, but a tiny, square-ish box that plugs into a TV. Using a small white USB dongle, it can stream your homemade Flip videos stored on your computer to your TV's larger screen, with the ability to sort through videos using an included remote control. The system is called Flipshare TV, and it's available starting Wednesday.

Some 3 million of the pocket-sized flash-based cameras have sold since the Flip's launch in 2007. After establishing the brand, the device's makers Pure Digital sold the company to networking giant Cisco for $590 million.

Jonathan Kaplan, Flip founder and current vice president of Cisco's consumer products group, said earlier this year to expect "networked" Flip cameras, and Flipshare TV is one example of that.

The idea behind Flipshare TV is that you'll be more likely to watch your videos after making them if you can show them to a larger group on a larger screen. Taking home video is great, as Flip's head of marketing Simon Fleming-Wood says, but "the key is the ability is to do fun things with it."… Read more