Zynga's gameplan relies on FarmVille, says CEO
Social-gaming company Zynga staked its claim with FarmVille. And now -- when Zynga has been reaping more than sowing -- the company will rely on that same title to restore its ailing operation.
In a Reuters interview published Monday, Pincus said his company is relying on FarmVille 2 to rebuild. The company's revenue jumped to $1.2 billion in 2012, but losses continue to pile up.
A key component to the turnaround plan is to give FarmVille players the same experience on mobile as on desktop.
"The ideal is to make that one seamless experience between Web and … Read more
