crowdwire

Crowdwire looks at politics via lens of social media, branding

The screen grab above is from The Crowdwire, a new, noncommercial project that among other things looks at the success of the political campaigns in regard to branding and social media.

As you can see, in this snapshot for the period July 16 to August 15 the brand of President Barack Obama and his Republican challenger, Mitt Romney, figure in the top three most-discussed brands on social media (I was surprised to see that the Batman movie came in only at fourth place considering the fact that the Colorado shootings took place July 20).

The Crowdwire (@TheCrowdwire on Twitter), a … Read more