Amazon's app store customers can now buy Amazon Coins, the store's virtual currency, as gifts, the company announced Thursday.
When customers purchase a bundle of Amazon Coins as a gift, Amazon will notify the gift recipient through e-mail. The coins are normally priced at one cent per coin, but Amazon is adding a slight discount for bundles to encourage gifting. Bundles currently range from $4.80 for 500 coins to $90 for 10,000 coins. The promotion ends January 5.
It's a way for Amazon to use existing Appstore customers to attract new ones. The company recently … Read more