When Kobo first partnered with Borders on the e-book front, things were a bit confusing. You had a Borders e-bookstore and e-readers powered by Kobo, while Kobo had its own e-bookstore and e-readers. You also had separate e-reading apps from Borders and Kobo.
Now Canada-based Kobo is doing its best to migrate Borders' e-book customers over to the Kobo platform as Borders goes out of business and closes all its stores. And as evidenced by the recent e-mail above (sent out this morning), Borders is also encouraging its own customers to make the move.
What adds some intrigue to the … Read more