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Bloglines adds advertising, launches new look

RSS reader start-up Bloglines has rolled out the first step of an extensive redesign, launching a new "skin" to its beta testers and starting to work advertising into members' feed readers.

On the ad front, Bloglines has started putting display ads into search results and into individual members' "start pages," with more forms of advertising on the way--specifically within feed readers.

Bloglines first started its beta rollout nearly a year ago; the early player in the RSS feeder niche has faced increased competition from Google Reader as what was once a Mountain View, Calif., side project … Read more

Bloglines gears up to take on Google Reader

Bloglines has just launched a new beta version of its site. Bloglines has been an immensely popular Web-based RSS reader since its launch in 2003, so it's great to see that it is stepping up its game with this new release. It went in the obvious, but logical, direction of offering a customized start page, with the feeds you are the most interested in. I've talked before about how the personalized start page market is already very crowded, but Bloglines might have a loyal enough user base and a good enough reputation to make it work here.

First … Read more