There might not be an emoticon for hunger, but thanks to Birds Eye Foods' new Mashtags potato snacks, kids and adults can eat social-media symbols like hashtags, smiley faces, @ signs, asterisks, and hearts.
Noshing on letters and numbers is nothing new. We've been eating alphabet soup and cereal for years. But updating kids' food with tech-savvy symbols seems inevitable.
"Social media is all about conversation and we're confident Mashtags will resonate across various groups of people," Birds Eye brand manager Pete Johnson said in a statement. "We're constantly looking for ways to innovate and inspire consumers and hope that Mashtags will get people talking around the table and help to make mealtimes more enjoyable."