Twitter on Thursday launched its tailored audiences program, a system designed to help companies reach potential customers who have previously signaled interest outside Twitter.
In a blog post, the social network said it was rolling out the tailored audiences system globally after running a limited test since July.
The system works by allowing advertisers to target promotions at people who have already indicated their interest in the company's brand. For example, Twitter explained, if a hotel wants to target a user who has visited its Web site, it could share browser cookie IDs with Twitter via an ads partner. … Read more