Apple has brought on a new sales executive to help it generate more cash off its streaming-music service iTunes Radio.
Apple has hired Michael Pallad to oversee part of the company's iTunes Radio ad sales, CNET has heard from industry sources. AdAge was first to report on the hiring on Tuesday. Pallad previously served as the executive vice president of sales at major radio company Cumulus Media.
iTunes Radio launched in September. The service is Apple's foray into music streaming and represents stiff competition to services like Pandora, Spotify, and others. Apple has been sprinkling in ads into … Read more