Prezi

Is it a presentation tool? Or a visual storytelling tool? Visualization software? Or a zooming editor? Budapest-based Adam Somlei-Fischer, founder and lead designer of Prezi, and Peter Halacsy, founder and CTO of Prezi, were interested in soliciting feedback on their product’s category when they visited frog design’s San Francisco studio last week and demoed their tool. Having marketed mind-mapping software previously in my career, I felt sympathetic: At the time, we went through a similar exercise, and after endless discussions and focus groups we ended up with a label only a committee could come up with: “enterprise productivity … Read more