ie8 fix

MPEG-LA

Google urges fast adoption of VP9 video compression

SAN FRANCISCO -- Google is nearly done with its VP9 video technology, and it wants the world to use it.

At its Google I/O conference Wednesday, company employees made the case for the royalty-free, open-source technology as a higher-quality alternative to today's dominant video codec, H.264. Moving to VP9 -- available now in testing on Chrome and YouTube -- will save bandwidth costs.

"If you adopt VP9, as you can very quickly, you'll have tremendous advantages over anyone else out there using H.264 or VP8, (its predecessor)," said VP9 engineer Ronald Bultje in … Read more

Google reaches deal with MPEG LA over its VP8 video codec

Google has reached a licensing agreement with MPEG LA over patents that cover video compression, clearing the way for wider adoption of the Web giant's VP8 video codec and its streaming-video platform WebM.

The deal grants Google the right to sublicense the VP8 as well as the techniques in the forthcoming VP9 codec, which is already under development. MPEG LA also agreed to abandon its efforts to form a VP8 patent pool, which would have allowed it to cross-license its video patents.

Financial terms of the arrangement were not revealed.

"This is a significant milestone in Google's … Read more

New HEVC video compression wins big over today's standard

A new compression technology represents a significant improvement over today's standard, a new study found. The result could help pave the way for video with at least four times the pixels of today's 1080p standard.

The new compression technology, called HEVC or H.265, is significantly better than today's prevailing standard video codec, called AVC or H.264, researchers from the Ecole Polytechnique Federale de Lausanne in Lausanne, Switzerland, concluded.

"The test results clearly exhibited a substantial improvement in compression performance, as compared to AVC," the researchers said. "As ultra-high definition television has recently … Read more

MPEG LA offers patent license for 3D video

MPEG LA, an organization that licenses digital video technology patents on behalf of their owners, has announced terms for using a 3D video encoding technology called MVC.

MVC (Multiview Video Coding) is used in Blu-ray disc players, personal computers, video cameras, software, and other situations calling for 3D video. It's what's known as a codec, a specification for encoding and decoding video so it can be stored more compactly or streamed more efficiently across networks.

MPEG LA debuted the MVC license agreement terms at the Asia-Pacific 3D Standards & IP (Intellectual Property) Forum in Seoul, South Korea, yesterday. … Read more

12 organizations say VP8 infringes patents

Twelve organizations have concluded that Google's VP8 video encoding technology violates their patents, according to a group called MPEG LA that's considering offering a license to those patents.

"Patents owned by 12 different patent holders have already been found to be essential to VP8," MPEG LA said in a statement to CNET yesterday.

This is a concrete data point in a debate that's lasted more than a year so far about how safe Google's technology is to use without fear of infringement litigation. Previously, MPEG LA had only offered the more limited statement that … Read more

MPEG LA patent move blemishes Google's Web video plan

A serious complication has just emerged for Google's plan for high-quality, patent-free, open-source video on the Web--but Google also revealed plans today to try to counteract it.

MPEG LA, an organization that licenses video-related patents related to a variety of standards, has formally requested for patent owners to inform them of patents they believe Google's VP8 technology uses.

In "offer[ing] to facilitate development of a joint license to provide coverage under essential patents," MPEG LA is taking a major step toward actually offering such a license.

That might reassure some players who are interested in … Read more

The backlash over Google's HTML5 video bet

Choosing strategies based on what you believe to be long-term benefits is generally a good idea when running a business, but if you manage to alienate the world in the process, the long term may become irrelevant.

It was hard to miss the response that accompanied Google's announcement earlier this week that it no longer planned to support the H.264 codec for the HTML5 video tag in its Chrome browser in order to focus on the WebM technology. Depending on what you read, Google is either evil, brilliant, hypocritical, cunning, principled, or confused in dropping support for H.264, … Read more

Google yanking H.264 video out of Chrome

Google just fired a broadside in the Web's codec wars.

With its alternative WebM video-encoding technology now entering the marketplace, Google announced plans today to remove built-in Chrome support for a widely used rival codec called H.264 favored by Apple and Microsoft. The move places Google instead firmly in the camp of browser makers Mozilla and Opera, who ardently desire basic Web technologies to be unencumbered by patent restrictions.

"Though H.264 plays an important role in video, as our goal is to enable open innovation, support for the codec will be removed and our resources directed … Read more

H.264: Free forever for free video streaming

The group that licenses patents for the widely used H.264 video encoding and streaming technology has committed to charge no royalties ever for use by Web sites that use it for freely available video.

In February, the MPEG LA previously had declared free streaming wouldn't require royalty payments through December 31, 2015. On Thursday, it lifted that limit forever, a move that could remove some hesitation to use H.264, also known as AVC, on Web sites.

The move, although made earlier than the licensing group had to, isn't a major surprise. For one thing, adding a … Read more

Patent cloud looms over Google Web video plan

In mid-May, Google launched an ambitious effort called WebM to make it as easy and cheap to put video on the Web as it is to put photos there today.

At the heart of WebM is Google's new royalty-free, open-source technology called VP8 that combines modern streaming-video features with a price tag of zero. But almost immediately after Google allies made their jubilant statements, a more sober question arose: does Google's gift actually come with strings attached?

A video patent licensing group called MPEG LA is publicly questioning VP8's patent pedigree and raising the prospect that those … Read more