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DecorMyEyes

Rogue merchant arrested after gaming Google

After a New York Times magazine article exposed his bizarre business tactic of courting the worst customer feedback possible so that infuriated buyers would leave negative commentary online, boosting his Google search results, DecorMyEyes.com eyeglass proprietor Vitaly Borker has been arrested on charges of cyberstalking, making interstate threats, mail fraud, and wire fraud.

The original story about DecorMyEyes, published on November 26, detailed the Brooklyn, N.Y.-based Borker's tactics of harassing, cheating, and bullying customers, sometimes under pseudonyms and often with threats of obscenity and violence, to the point that several of them contacted the police. He … Read more

Shame on Vitaly Borker, three cheers for Amazon

commentary Plenty of Web sites this holiday season are offering tips about how to shop online without getting burned by dishonest merchants or con men.

Here's my advice: if in doubt shop at Amazon.

Amazon isn't perfect. I don't know any perfect stores online or off. But after 15 years of providing consumers with a safe shopping experience on the Web, the e-tailing pioneer deserves some applause. Don't believe me? Just read the testimonial given by Vitaly Borker, the man who operates what is now likely the most notorious retail store on the Internet.

On Friday, … Read more

Visa, Mastercard fail Web shoppers again

commentary Internet shoppers once again have reason to question whether Visa and MasterCard are the best means for buying online.

People have taken to Twitter and online forums to express shock about a compelling expose published in The New York Times on Friday. The story focused on an online retailer with a dubious history of customer service that included responding to complaints from unhappy patrons by allegedly threatening their lives. The newspaper reported that Vitaly Borker, a resident of New York, had generated so many complaints from selling eyewear on his site, DecorMyEyes.com, that all the negative comments had … Read more