Verizon Wireless wants to make it easier to use its app store.
The wireless provider said today that it is partnering with start-up Chomp to improve the accuracy and relevancy of searches in its Verizon app store. Rather than search by name, Chomp provides results based on what an app does, as opposed to what it is called.
The two are looking to shore up a natural dilemma that has sprung up from having so many different applications: finding the right app for you. Verizon is hoping that the better search function will set it apart from other app stores and draw in new users. Chomp, which already has a search app on iOS and Android, benefits from the high-profile partnership.
"It's widely known in the mobile app world that there's so many apps that it's terribly difficult for customers to find quality content," said Todd Murphy, director of customer service at Verizon. "It's really going to take app discoverability and the app search approach to a whole new level."
Chomp Chief Executive Ben Keighran said: "It's actually a difficult problem."
He noted that when you search for a generic task or topic, you almost always get poor search results. That's because few people have invested in app searches, he said.
The partnership is part of Verizon's push to better lure in developers and get a piece of the app business largely dominated by the likes of Apple and Google. Today marks the start of the Verizon Developer Community Conference in Las Vegas. … Read more