All right, Apple. It's like this.
You like to tell us that more people take pictures with the iPhone than any other camera.
You like to make ads in which, if you're not taking a picture of something, you can't be said to be living.
But just stop it. You might be messing with our memory.
That, at least, seems to be the conclusion from a depressingly modern piece of research performed by the Fairfield University in Connecticut.