Samsung GS4 launch: Tone-deaf and shockingly sexist
Dear Samsung: What just happened?
In the middle of a red-hot conversation about women in technology, the resurgence of the equal-pay discussion, and Sheryl Sandberg reigniting the very concept of feminism in America, Samsung delivered a Galaxy S4 launch event that served up more '50s-era stereotypes about women than I can count, and packaged them all as campy Broadway caricatures of the most, yes, offensive variety.
To be fair, everyone in Samsung's bizarre, hourlong parade of awkward exchanges, forced laughs, and hammy skits was a stereotype. The kid was lispy, tow-headed, and tap-dancing (the little girl did ballet, of … Read more
