A Microsoft executive recently compared quitting Google to quitting smoking. As I approach the 10th anniversary of my last cigarette, I decided to put that to the test.
If it weren't for hyperbole, of course, marketing wouldn't be nearly as effective. But Google's presence across the Web does provoke that sort of response from competitors and even friends. From search and Google Maps to Gmail and YouTube, it can be difficult to steer clear of the Google experience during a daily trip around the Internet.
But it's not impossible, and it's not even remotely comparable … Read more