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Cook's 'Mapology' doesn't explain premature Maps launch

This morning, Tim Cook represented Apple in taking responsibility for the inauspicious beginning of Apple's new iOS 6 Maps. He said that "we," Apple, are "extremely sorry" for not "delivering the best experience possible" to customers. He offered alternatives, including Google Maps, so that customers wouldn't suffer as much while Apple is "working non-stop" to offer a Maps app that lives up to "an incredibly high standard."

He expresses an appropriate level of contrition and hope, going from speaking of extreme sorriness for inflicting Maps on the users … Read more

Apple CEO: We are 'extremely sorry' for Maps flap

Apple CEO Tim Cook took the most drastic step yet to address the growing furor over the company's beleaguered map application, saying he was "extremely sorry" for the frustration felt by customers and vowing to improve the program.

"With the launch of our new Maps last week, we fell short on this commitment," Cook said in a statement, which was first reported on by TechCrunch.

An apology from Apple is a rare thing, but the company has said sorry from time to time, including the "Antennagate" troubles two years ago with the iPhone … Read more

The 404 1,130: Where Wii play with power (podcast)

Leaked from today's 404 episode:

- Ho-hum. The iPhone 5 isn't going to wow anyone

- Don't kid your selves, Apple's dock connector change is awful

- Planning for winter: the worst accessory for your new iPhone

- "Tupac hologram" maker Digital Domain files for bankruptcy

- Emoticon creator says emojis are "ugly"

Bathroom break video: 770 pounds of eggs spill onto the road in China, gets looted… Read more

Low Latency No. 37: The iPhone 5 edition

Low Latency is a weekly comic on CNET's Crave blog written by CNET editor and podcast host Jeff Bakalar and illustrated by Blake Stevenson. Be sure to check Crave every Thursday at 8 a.m. PT for new panels! Want more? Here's every Low Latency comic so far.… Read more

Game time: How the iPhone 5 sent one case maker scrambling

SAN FRANCISCO--As Apple CEO Tim Cook took the stage for his company's iPhone 5 media event yesterday, a group of hard-core Apple users a block away settled in to find out exactly what the new device had to offer.

With no less than nine Macs and eight iPhones in evidence, these ten people could easily be mistaken for a standard bunch of fanboys (and girls) eager to get their first official information about the iPhone 5. But they were hardly a normal group. This was much of the brain trust at Incase, one of the world's largest makers … Read more

Breakdown of Apple's new iPhone 5, iPods

It's an Apple-tastic Wednesday tech news roundup:

Months of Apple iPhone rumors and speculation are finally behind us! In today's CNET Update video, I highlight all the big changes for the iPhone 5, as well as the new versions of the iPod Nano and iPod Touch. You can find more details about Apple's new products in the links below:

iPhone 5: Longer screen, faster speeds, better camera, and new body. (The option for 4G LTE could be a boon for Verizon.) Lightning connector: The smaller connection port means you might need to pick up this adapter for … Read more

Apple has sprung a leak -- scoops about iPhone 5 right on

Apple failed to spring many surprises on fans today.

In the past, Apple was one of the most security conscious companies in Silicon Valley. Company managers protected the content of upcoming media events as if they were guarding state secrets. If leaks occurred, they were rare and feathers in the caps of the reporters who bagged them.

Today, all sorts of blogs can boast that they scooped the Apple event. Go down the list of Apple's new products or services and nearly all leaked out weeks or months ago.

New ear buds, check. A new dock connector, check. The … Read more

iPhone 5: No Steve Jobs, no sizzle

Apple's iPhone 5 launch with new iPods and an iTunes overhaul highlights the new era at the company that revolves around incremental updates, design prowess, and control of an entire user experience. But something is missing: the Steve Jobs reality distortion field.

Jobs' showmanship was brilliant. He could take an incremental update -- or a feature that has been seen somewhere else before -- and make you think it was brilliant, amazing, and beautiful. I knew it was a game, but it was one I played willingly. I'm going through Apple keynote withdrawal.

Now I'm beginning to … Read more

Ultrabooks, 'every screen' eventually touch, says Intel

Apple take note. An Intel executive says everything is going the way of touch.

"Intel has put its money where its conviction is" and invested heavily in touch screens, Rob DeLine, director of Ultrabook product marketing at Intel, said in an interview.

DeLine pointed out that although there are plenty of touch screens that are 10 inches and smaller avaialable, that isn't the case for larger sizes.

The larger-screen ecosystem "really didn't exist," he said. "The ecosystem for 10-inch and below for tablets is pretty mature. So, we've made investments to ensure … Read more

Apple Stores reportedly still face budget cuts, unhappy workers

The Apple Store has been touted as the model for retailers. But a new report says the chain's ongoing budget cuts are not going down well with employees.

Citing information from a variety of inside sources, blog site ifoAppleStore claims that the stores are changing "employee performance standards" to focus more on sales and profits over customer satisfaction.

Apple's retail vice president, John Browett, reportedly admitted that the company "messed up" when it implemented a new system that cut hours for some employees and left certain Apple stores understaffed. Trying to reassure concerned employees, … Read more