Shortly after its rebranding in 2008, year-old gadget trade-in service Gazelle had a problem.
People were sending in diapers.
Not used diapers, of course. But after agreeing to send the company their old smartphone in return for cash, some customers were eschewing typical pack,aging materials in favor of whatever was in their house. As it turned out, this could be spare diapers, worn-out shoes and even pillows.
Why was this happening? The service, which buys used gadgets then sells them off to third-parties, was giving customers U.S. Postal Service shipping boxes and an envelope. People took one look … Read more