Microsoft says it can find $1 billion in cost cuts by combining Yahoo's business with its own Internet services operation, however CEO Steve Ballmer says the Yahoo name isn't one of the things on the chopping block.
"Yahoo, the brand, will live," Ballmer told BusinessWeek.
Even if the brand lives, though, it is unclear which of Yahoo's technologies Microsoft would adopt. A merged company would have to choose among two e-mail systems, to ad platforms and two instant messaging systems, to name just a few of the many overlaps.
Microsoft has thus far offered few … Read more