As I've mentioned before, I believe Sony is in for a rude awakening with its PlayStation 3. The company's expectation that video game consumers will flock to the PS3 because of its technical prowess was disastrously incorrect, and the notion that Sony can sell hardware that is too expensive and difficult to develop for is something it has yet to address.
And while some Sony fanatics have called me biased, I assure you, I'm not alone in my assertion that very little can save Sony and the PlayStation 3.
Yoichi Wada, president of game publisher Square Enix, told reporters Friday that Sony must change its strategy if it wants to see the release of the PlayStation 4. According to Wada, "Sony first unveiled the PS3 as a mighty home electronics product. Then, after some badgering from game companies, it shifted the position of the console closer to a game machine. (The future of the PS3) would be tough if its marketing strategy is not straightened up."
The verdict is in: one of the most important video game developers in the business is saying the PS3 is in trouble. Isn't that enough for Sony to overhaul its entire strategy?… Read more