Apple's iTunes platform may have started with music in mind, but over the last couple years, a rival for people's attention has arisen from within, according to new research.
Although 54 percent of U.S.-based iTunes users in 2010 headed to the software to listen to music, that figure dropped to 41 percent of users in 2013, according to new data from research firm NPD.
At the same time, the amount of people downloading apps has jumped. For free apps, the figure has grown from 24 percent in 2010 to 35 percent in 2013. For paid apps, … Read more