Simply put, Netflix owns the Internet in the United States--or at least it seems it soon could. That's the word from a report out today from Sandvine (PDF). It finds nearly 30 percent of downstream traffic during peak period originates with the king of movie streaming and red-envelope mailing.
If that stat isn't staggering enough, consider that only seven months ago that metric had Netflix with 20 percent of downstream peak data packets, according to an earlier report from Sandvine. I'm no math genius, but my numbers tell me that if that rate of growth were to continue unabated, Netflix would literally swallow the entire Internet by the end of the year, forcing our national economy to focus even more on making money from seasons 1 and 2 of "Glee." … Read more