In case you missed the news, Time Inc. recently struck a deal with Apple to give the iPad edition of the magazine to print subscribers--no extra charge.
As a longtime subscriber myself, I was delighted. I'd never so much as installed the Time app, because there was no way I was going to pay twice for the same magazine. (Are you listening, other publishers?) My thinking: a print subscription should include a digital subscription, end of story.
While traveling this week, I spent my first quality time with Time Magazine for iPad, bouncing between coverage of the Royal Wedding and the Navy SEALs who ended Bin Laden. And, of course, reading every word penned by Joel Stein.
You know what? This app is fantastic. It does a perfect job recreating the print edition's content while augmenting it with iPad-friendly features (including embedded videos and swipe-able slideshows--though not nearly enough of either). It's easy to navigate and thoughtful in its design.
It also makes certain kinds of content more accessible. For example, many stories in the print edition I just skim through, usually because of their intimidating length. Blame my blogger mentality, but I find page after page of mostly text to be daunting. But in the app, long stories scroll vertically; you're not flipping pages, not faced with what looks like a textbook chapter's worth of material. Thus, I now find myself reading, and enjoying, longer stories.… Read more