As a member of both the Old Media and the New Media, I've come across a variety of values that different publications covet. Some in the Old Media require the tried and true forms of journalism that revolve around the idea of talking at readers. On the other hand, I've worked in the New Media environments where I have been asked to talk with readers and develop a quasi-friendship through my columns and their comments.
And while both have their own merits, the Old Media style is based in the past. After all, before we had the Internet, we were inundated with newspapers and magazines that allowed writers with a significant lead time to discuss topics they were passionate about in the hopes that their readers would care.
Compare that to the New Media style of community and immediate response, and an interesting dichotomy develops where those in the Old Media are still clinging to the past, while those in the New Media are trying desperately to move away from the ties that still bind us to the twentieth century.
But if we've learned nothing else over the past decade, we now know that people have been craving for the ability to communicate. For too long, readers like yourself were caught in a trap where writers would write and readers would read. If the reader wanted to cross that boundary and write, they would need to send a letter to an editor and hope to see it in a future issue. By that point, almost everyone has forgotten the topic and the reader will never be able to see a response.
Some people say that the New Media -- namely, blogs, podcasts and IPTV -- has been successful because of its ability to bring important information to readers in shortest amount of time possible. And while I believe that has contributed to its success, it has been this enormous growth in communities that has ushered in a new era of journalism.… Read more