Recently, I experienced a birthday. Thank you, you shouldn't have. Oh, wait, you didn't.
Birthdays mean bracing yourself for cards and e-mails from your family, ex-lovers, and people who want something from you. Companies who want you to buy things, for example.
Starbucks always anticipates my birthday early. The company sends me a postcard two weeks before, so that I can be sure to claim my exciting free birthday drink.
Virgin Atlantic, on the other hand, believes it should send me an e-mail. It is all part of Virgin's "we're nicer and cooler than the … Read more