Ford showcases customizing in 2013 Mustang ad
Ford wants consumers to get creative with the 2013 Mustang. The company debuted an ad online on Friday depicting the creativity of Ford's "Inner Mustang" customizer, which launched online last September.
Visitors to Ford's Mustang Customizer can build the Mustang V6, GT, Boss 302, or GT500 as well as choose from a pallet of custom colors, trims, wheels, and decals. The finished designs can be shared on Facebook.
According to Ford, more than 4 million digital Mustangs have been made using the customizer. But is too early to tell if the Web site has affected sales … Read more