comscore

Fox, Yahoo lead ComScore August figures

ComScore has released its figures for top Web sites in the United States in August, and UBS analyst Benjamin Schachter has analyzed them. Acknowledging that the data "may be unreliable in many cases," the report says: "We are generally cautious on reading too much into month-to-month data points. However, the data can be useful to analyze long-term trends."

Basically, Fox leads when it comes to measuring page views, and Yahoo does when it comes to unique visitors.

A separate report from JMP Securities on ComScore's global figures notes that Yahoo's global traffic and usage … Read more

Across the pond, Bebo leaps ahead of MySpace?

Some interesting ComScore numbers have just been documented by CNET's sister site ZDNet: social-networking site Bebo, always more of a presence in the U.K. than stateside, has soared ahead of global leader MySpace on its home turf. In the month of July, the ComScore statistics say, Bebo logged 10.7 million unique visitors in the U.K. and MySpace trailed with 10.1.

This marks the first time that ComScore's statistics have shown Bebo ahead of MySpace. And it should be noted that these pertain to unique visitors, not registered users or page views.

In third place, … Read more

ComScore's latest numbers: Worldwide social-networking growth

Statistics house ComScore released some numbers on Tuesday pertaining to how quickly a handful of popular social-networking sites are growing worldwide, and which ones dominate in which regions of the globe. There's nothing all too notable here, as the global reach of various social-networking sites has been well-documented already--and even mapped. But it's always cool to see numbers, which I suppose is why companies like ComScore exist in the first place.

The main set of numbers tracks worldwide social-networking growth, with June 2006 and June 2007 as the benchmarks, for seven services: MySpace, Facebook, Bebo, Orkut, Hi5, Friendster, … Read more

ComScore: Facebook traffic surged after 'open' registration

According to Internet statistics firm ComScore, unique visits to Facebook rocketed 89 percent between May 2006 and May 2007, from about 14 million unique visitors to 26.6 million.

Average minutes spent on the site per users also rose from 138 to 186--a 35 percent increase--and the number of pages viewed rose 143 percent, from 6,530 to 15,841. This coincides with Facebook's decision to "open its doors" last fall, no longer requiring a corporate or university e-mail address in order to gain access to the site.

Consequently, most of the growth charted by ComScore is … Read more