Does PlayStation brand lack 'consumer excitement'?
Sony's PlayStation 3 and the rest of company's gaming division have yet to make consumers recognize their value, DFC Intelligence analyst David Cole says.
Speaking to Industry Gamers in an interview published yesterday, Cole said the PlayStation 3 has proven "incredibly robust" and comes with a "great content library." However, he cautioned that "not all consumers seem to have gotten the word," and Sony is in need of consumer excitement.
"The key challenge in 2012 is to bring back consumer excitement around the Sony and PlayStation brand," Cole said of … Read more