In the old days, wire service editors could easily keep track of which of their stories were picked up by the newspapers. That became a much harder task with the emergence of Web sites.
Now, however, there's a sort of digital clipping service that can keep tabs on which Web sites posted the articles and whether those articles were accompanied by ads or required subscriptions to view.
The technology is called Attributor and comes from a company by the same name. Attributor has signed contracts with two of the world's biggest wire services, Reuters and Associated Press, giving … Read more